The field guide
Build a website that earns its keep.
Plain-English tools for local business owners deciding what their website needs, what it should cost, and what to fix first. No jargon. No padded word counts. Just useful decisions.
Start with the question in front of you
Two useful answers. Zero homework.
Use the budget guide before you buy. Use the checklist when you are deciding whether an existing site needs a tune-up or a replacement.
What should a small business website cost?
Compare pricing models, identify the features that actually move the price, and build a realistic budget without buying more site than you need.
Open the cost guide → Interactive tool · 5 minutesIs your website helping—or getting in the way?
Check the 20 details that help a local service website turn phone searches into calls, quote requests, and booked work.
Run the 20-point check →Built around the work
See the website plan for your trade.
Skip the guesswork
See the answer before you buy it.
Send the basics. Our design team will build a working homepage for your business within 48 hours. No card, deposit, or required sales call.
$99 to launch · $7/month for hosting and care